6 Tips How to Increase Your Content Production without loss of quality


how to improve content marketing
How to create content for your brand

What is a Content Plan


In the battle for customer attention, many marketing departments struggle to produce enough content. With these tips you can start up your content production without sacrificing quality.

How to improve content marketing



Facebook, Instagram, Youtube, landing pages for advertisements, a company blog and now the boss has also remembered that "what could be done with this Tiktok". More and more channels with more and more competition require more and more content. The biggest challenge for marketing teams is to do it all without losing quality. With these tips you can do it.

1. Put together the right team


A good team that works optimally together is the basis for every success. Various roles have to be filled for a functioning content production:
Project management: For a strategic approach, someone has to take over the planning, control and coordinate processes and take care of quality assurance.
Production: Of course, texts, pictures and videos don't just fall from the sky, they have to be created. This requires specialists who not only understand the graphic or textual craft, but also have in-depth knowledge of the respective topics. Especially if companies serve many different subject areas, it can make sense to hire freelancers with the appropriate expertise for the production.
Analysis: The analysis of content creation is divided into two sections. Before the actual content production, it needs a target group analysis as well as topic and keyword research. After publication, success measurement and reporting follow.

However, those responsible should not dream of the egg-laying wool milk sow. The all-rounders who are so popular in job advertisements and who cover all of these skills do not exist. At least not if the quality is supposed to be right in the end. Rather, you need a team in which everyone can play out their own strengths and all requirements are covered.

2. Establish a workflow



Popular planning is half the battle, as the saying goes. It is even easier if you do not have to start from scratch with every planning. In order for content production to run smoothly, a clear workflow must be established. Then everyone involved knows who has to do what and when. First of all, a workflow for frequently required content such as blog posts should be developed. It can then be expanded later and transferred to other formats or special cases. A lean workflow should answer the following questions:

  • Who is primarily responsible for the different elements?
  • Who issues permits and results?
  • Who carries out the various tasks and is responsible for which sub-element?
  • Who needs what information?


In addition, workflows should be checked regularly and optimized if necessary.

3. Define style and quality guidelines


While it will take some time to create style and quality guidelines, they will save you some time later. It can be used to record the tonality in which communication should take place, whether the target group should be used or screened, which color concepts should be used at which points, which formatting requirements and much more.

Such guidelines also help to inform external freelancers about the requirements and to avoid unnecessary correction loops.

4. Working with templates



Most of the time is wasted in content production when recurring formats have to be created from scratch each time. At the beginning, it can still be useful to test which format and which design fires best for your own target group. Once you have found your recipe for success, you should record it in templates for the different content formats. But that doesn't just apply to pictures or videos. Blueprints can also be developed for texts that record how a particular genre should be structured.

5. Create an editorial plan


With an editorial plan, the productivity of all team members can be easily channeled, as everyone involved can quickly grasp what needs to be done and when. This means that content can be planned months in advance, for example to accommodate seasonal events or to implement large projects with sufficient lead time. The editorial plan specifies which content is published on which channel, when, which material is required and when the respective deadlines are.

6. Evergreen content and user-generated content save work



Content does not always have to be new or homemade. Evergreen content is a great way to use successful content in the long term. Such permanently successful content only takes time to create and can then be updated and replayed at regular intervals with little effort. They ensure constant traffic and thus also strengthen the ranking in the search engines.

User-generated content outsources the content creation to your own target group. Whether comments on social media platforms, photo challenges or unboxing videos: User-generated content offers customers the opportunity to be active and heard themselves, and at the same time serve as authentic and trustworthy access for others. Of course, campaigns with user-generated content also have to be planned, moderated and evaluated, but the actual production effort is greatly reduced.

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