Mercedes Benz Pickup Truck To Be Closed In Future

Mercedes Benz Pickup Truck To Be Closed In Future!
Mercedes Benz Pickup Truck To Be Closed In Future!

Mercedes Benz Pickup Truck To Be Closed In Future!

Mercedes-Benz has been no less on body style over the years, but perhaps the most unexpected for a German automaker was its pickup truck X-Class. Announced back in 2016, the X-Class was to be pushed into Mercedes' utility. Instead, the vehicle manufacturer has confirmed, it is getting the ax.

If you have forgotten that the X-Class also exists in the first place, it may well be because you are not one of those markets where Mercedes-Benz never offered it. Despite America's hunger for utility vehicles, the X-Class was never marked for North America

Mercedes pickup amg!

Instead Mercedes envisioned it in South America, Australia and South Africa. The truck itself was a collaboration with Renault-Nissan, and was actually manufactured on a Nissan production line in Spain. Inside, however, it tapped into the German company's own cabin design-language, much more luxurious than we would expect from these pickups.

The problem was plush cost. The automaker has run the numbers, and high prices combined with low sales interest have led to the X-Class's death warrant being signed. In an interview with Auto Motor Sport (via Motor 1), Mercedes confirmed that it would cease production in May 2020, despite the pickup being only a few years old.

Mercedes Benz Features and Price!

Look at the sales figures, and you can see why. Globally, Mercedes sold just 15,300 trucks in the whole of 2019. In contrast, the Nissan Navara shared its underpinnings with more than 66,000 units in the first half of 2019. About 49k euros ($ 55k) starting price, the Navara closes at 20,000 euros less than the X-Class.

Writing was already on the wall for the X-Class, Mana, forcing Mercedes to temper its expectations last year. Plans to land in a potentially lucrative South American market were foiled, with Mercedes abandoning the pickup, denying "customers' price expectations in Latin America". Production for Argentina was planned accordingly.

Ironically, it is still not entirely clear that the Mercedes pickup will not really do well in North America, even if it takes a different approach to the X-Class. Mercedes-based trucks based on their SUV platform may have more appeal in luxury sets, where rugged and (like respectable) G-Class working fashionable people hold a place in the hearts of enthusiasts. BMW has certainly flirted with such an idea with its X7 pickup concept, though neither company is quite ready to take the final step into actual production.

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